Cyprus, an island nestled in the heart of the Mediterranean, is a place where the past and present coexist in perfect harmony. Known for its turquoise waters, vibrant traditions, and rich cultural heritage, Cyprus offers unforgettable experiences to every visitor. This territory is also a favored destination for those seeking relaxation and wellness, which can be experienced in the many hotels spread across the area. In particular, there is one hotel (located in Peyia) that we found particularly impressive, the Cap St Georges Hotel & Resort. We spoke with its manager, Constantinos Malaou, who allowed us to learn more about the island and the resort he directs, one of the most luxurious in the Mediterranean.
Mr. Malaou, what is the influx of Italian tourists to Cyprus?
Although overall statistics on Italian tourist arrivals in Cyprus are limited, available data indicate a positive trend. For example, in August 2024, Cyprus welcomed 554,923 tourists, marking an 8.5% increase compared to August 2023. This growth suggests a general rise in tourism, which may include visitors from Italy. Italians are increasingly attracted to Cyprus for its Mediterranean charm, warm climate, and rich cultural heritage. Direct flights from Italy to Cyprus have improved accessibility, and interest in luxury stays, gastronomy, and historical experiences is growing among Italian travelers.
What is the influence of tourism on the marketing and promotion strategies of hotels?
The increase in tourism has prompted hotels to enhance their marketing efforts, focusing on digital platforms and personalized experiences. Highlighting unique offerings, such as luxury services, exclusive packages, and authentic local experiences, has become a common strategy to attract different tourist demographics. At Cap St Georges Hotel & Resort, for example, tourism plays a crucial role in shaping our marketing strategies. We leverage targeted campaigns for key markets, highlighting our luxury accommodations, exclusive experiences, and personalized services. Our approach includes digital marketing, collaborations with influencers, and participation in European and international travel fairs, which not only help us connect with travelers seeking high-level hospitality but also with industry professionals, tour operators, and travel agencies looking for premium partnerships.
Tell us about the main attractions in Paphos and its surroundings.
Paphos is renowned for its rich history and natural beauty. Key attractions include, for example, the Paphos Archaeological Park, a UNESCO World Heritage site featuring ancient Roman villas and intricate mosaics. I would also mention the Tombs of the Kings, an extensive necropolis dating back to the 4th century BC. Additionally, the zoo is a family-friendly destination showcasing a variety of animal species. And, of course, the sea caves or the Rock of Aphrodite, the legendary birthplace of the goddess Aphrodite, offer stunning sea views.
Can you discuss the trends in the Cypriot tourism sector?
Cyprus has seen a steady increase in tourist arrivals, with 2024 surpassing 4 million for the first time, reaching 4,040,200 visitors, a 5.1% increase compared to 2023. This growth underscores the island’s appeal as a year-round destination, supported by improved infrastructure and targeted marketing campaigns.
Now, can you tell us the strengths of the Cap St Georges Hotel & Resort compared to other luxury establishments? We know you manage one of the most luxurious resorts in the Mediterranean.
Cap St Georges Hotel & Resort stands out for its exclusive location: situated on an unspoiled coast, it offers privacy and breathtaking sea views. Additionally, we provide elegant accommodations, such as spacious rooms and suites designed for maximum comfort, with high ceilings, modern facilities, and fantastic views. Here, guests can also savor our culinary excellence and enjoy personalized experiences, from private yacht rentals to customized wellness treatments. Our spa is a sanctuary of relaxation with state-of-the-art facilities. Lastly, our private beach is highly appreciated, as are the pools, kids’ club, and sporting activities.
How do you ensure a unique and memorable experience for guests?
Our commitment to luxury, attention to detail, and personalized service ensure that every guest can enjoy a truly exceptional experience. Every detail is meticulously curated to ensure our guests feel valued, relaxed, and inspired throughout their stay.
Can you give us reasons to choose Cap St Georges Hotel & Resort for a vacation in Cyprus?
Cap St Georges Hotel & Resort is more than just a place to stay; it’s a true experience. Whether seeking peace and relaxation, adventure, or a deeper connection with the local culture, our resort offers the perfect setting. With breathtaking views, five-star service, and personalized luxury, every detail is designed to make your stay unforgettable. Our unique combination of privacy, exclusivity, and high-level hospitality ensures that every guest can enjoy a truly special experience. We offer a perfect escape for those looking for a more refined way to experience this beautiful island: at Cap St Georges, we offer much more than a vacation; it’s an opportunity to create lasting memories in an extraordinary place.
